BUSINESS INTELLIGENCE

An integrated surveillance system with video-analytic software offers protection
for both you and your employees. Yet increased security is not the only benefit
of an intelligent surveillance system. Unlocking the true power of surveillance
means gaining access to new dimensions of business intelligence.

In-depth intelligence

Whether an organisation is retail-focused or industrial, large or small, every business owner would benefit
from in-depth intelligence related to business processes in and through their working environment.

A clear, comprehensive understanding of the moving patterns of objects (human or vehicular) as they negotiate your environment can be leveraged to make timely strategic changes. How are people and vehicles interacting with the space? Where are the bottlenecks occurring? Where are the areas of greatest interest and concentration? Which are the zones of flow and which are the areas of congestion, delay and breakdown?

Answers to these and a host of other crucial questions can be provided through a comprehensive surveillance system with a strategically assembled video-analysis software underpinned by Milestone’s Video Management System (VMS).

In the retail environment, for example, BriefCam data can help you trace and understand your customers’ journeys from the moment they walk through the door to the moment they leave. Which sections or displays are most popular? Does that change depending on time of day or week? Business owners can these insights to rethink layout and section placement. You can also use video analytics to identify those who have made a purchase and then work backwards to see what a successful buying journey looks like. What do buying customers have in common? Use that understanding to boost sales.

Video analytics help you to understand how your environmental design influences behaviours. You can then make the appropriate changes to improve systems performance.

Software Suites

ISDS has carefully built a software suite that is hardware agnostic — our systems are designed to merge
seamlessly with almost all hardware platforms. We work through the groundbreaking Milestone VMS
platform, which is open access and compatible with thousands of cameras.

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